Under the influential of the global economic rebalancing, especially of China’s economic structural adjustment and growth slowdown, China’s machine tool consumer market has changed significantly in recent years. On one hand, the total market demand is significantly reduced, of which the demand for low-end homogeneous products and heavy duty machine tool products declined particularly prominent. On the other hand, the market demand structure shows a rapid upgrade. The main direction of the upgrade is the automatic complete set, customization and general shift to the upgrade. Among them, the market demand growth for automatic complete sets of equipment is particularly significant, which origins not only from the users need of upgrade of China’s machine tool, but also from a significant changes of the rapid increase in China’s labor costs and labor supply and demand relation.
On the basic characteristics of changes of China’s machine tool consumer market, many enterprises reduce cost by cutting down production. However, more competitive enterprises search for new path in developing market. In the face of the changes of the world manufacturing industry pattern, the world famous enterprises such as Haas, Hardinge, FFG, Hartford, Hyundai, Doosan adjust the market and brand promotion channel in depth especially in exhibition promotion, the enterprises will show the innovative products in IEME2017.
With powerful regional radiation force and industry influence in north China, IEME has been one of the most important market & brand promotion platform for enterprises. Approved by the ministry of commerce of the people’s republic of China and certified by UFI，IEME is expected to achieving 90,000 sqm exhibition space and attracting more than 90,000 professional visitors from about 20 countries. Setting the exhibition area of Machine Tool, Robot, Automation, Automobile equipment, 3D Printing, Plastic & Rubber, IEME will be a banquet for manufacturing industry.
The head of Haas said IEME is a very bullish trade platform in china and Haas has participated IEME for 6th time, they are able to meet lots of new and old customs during IEME. The quality purchasing group from China such as Beijing, Shandong, Hebei, Shanxi, Liaoning, Heilongjia and more than 40 overseas groups such as AMT, European Chamber, Spanish Machine Tool Industry Association, ambassadors from different countries are gathering in IEME, the marketing effect of IEME are highly appreciated by the exhibitors.